Self is an interdisciplinary creative studio in Portland, Oregon, U.S.A, est. 2011.

We specialize in brand development for groups in the new mobility space — EVs, e-bikes, e-scooters, ride share platforms, MaaS, and public transit.  

Helmed by writer/creative director, Geoffrey Abraham, the extended Self team includes the finest brand strategists, designers, photographers, film crews, developers, social managers and media buyers the industry has to offer. 

So, why the backwards Self? 

Self is a reflection. An expression of it, and how the rest of the world sees it

What is the it’s Self?

It’s style. It’s manner. What makes it unique and how is it perceived by the rest of the world.

We help any it, large or small, discover it’s own, unique Self.