With: Linden Collective
Project: The fastest man in baseball + the lightest cleat in baseball = the shortest brand video in baseball. 3.1 seconds to be exact. The exact length of time it takes Cincinnati Reds, Billy Hamilton to steal second, and the perfect length of time for social media’s limited attention spans.
Results: This simple premise led to nearly 22K Instagram views (beating out the year’s league MVP video at the same time, same channel).