Brand Development

Project: In the early days of Oregon’s over-crowded, legal, cannabis trade, we discovered the one thing missing among most growers – professionalism. We took a different tact with Excolo, Latin for honor, cultivate and improve. This heritage-based brand identity and supporting messaging strategy created a new standard in cannabis.

Results: Retailers loved it, consumers bought it and while many farms quickly went out of business due to market over-saturation, Excolo emerged as one of Oregon’s premier brands.


Brand Strategy
Brand Identity
Messaging Strategy