Forth 2

Rideshare Campaign

Project: Forth asked Self to develop a campaign specifically targeted toward rideshare drivers (Uber & Lyft) asking them to consider electric vehicles for their next car purchase. We appealed to the goals that all drivers’ have — a new home, a college degree or a big vacation —and let them know that they could get there faster when they drive electric. #DriverGoals.

Results: Through online banners, longer videos, trade show banners and postcards, the campaign exceeded all CTR expectations, electric test drive sign-ups went up and we created a library of real driver goals on the Forth site.


Brand Strategy
Creative Development
Video Production
Print Production