FREIGHTLINER

Advertising

SERVICES: Advertising, Brand Strategy, Copywriting

PROJECT: Annual print campaign for the Freightliner Trucks division of Daimler Trucks International.

RESULTS: In a sea of air-brushed trucks, glistening through the open road, we took a different tact — real drivers, with real problems, in real life.

Our messaging not only created increased demand among the guys out on the front lines, we gave fleet operators the one thing they needed to hear - a better bottom line.

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