FORTH
Brand + Content Developement
WITH: Brink Communications
SERVICES: Brand Strategy, Brand Identity, Brand Messaging, Site Copy, Social Content, Short Videos, Signage, Trade Show Signage Apparel, Showcase Copy, Production
PROJECT: When Drive Oregon was looking for a rebrand - something that resonated with audiences outside the PNW, we were ready. New name (Forth), new logo, new website and the world’s first, car-agnostic, Electric Showcase, open to all of Portland to learn about EVs and test drive one of three different makes and models.
The brand took on a life of it’s own with appearances at conferences all over the world, including RoadMap, North America’s largest mobility conference created by Forth. Self kept up with branded signage, site updates and a digital campaign targeted at Lyft and Uber drivers to consider driving electric.
RESULTS:
Forth has grown from 5 full-time employees to a staff of over 20
Road Map, Forth’s annual conference is the largest of it’s kind
Increased EV rideshare vehicles by 28%
EV Rideshare
For the rideshare driver, downtime is their bottom line. So the only way to convince them to try an EV (and spend more time charging) was to crunch the numbers. Even with the time lost charging, rideshare drivers could make up to 30% in profits during that same shift in an EV. Per usual, money talks and now both Lyft and Uber offer a “green mode” for riders opting in for less emissions.