KLERSUN
Content Developement
SERVICES: Brand Messaging, Video Production, Editing, Art Direction, Copywriting
PROJECT: In a newly emerging, yet crowded CBD market, Klersun set out to establish themselves as something better. Better research, better genetics, better care for the earth. We captured that sentiment in a series of long and short format videos that told their story at every touch point – from the social channels to the sales pitch.
RESULTS:
Increased sales 37% within 1 year (2020)
Partnerships with 6 national retailers
With Klersun in heavy fundraising mode, it was our job to succinctly explain to major retailers why the Klersun products were superior to other CBD extracts in the market and why it had to be on their shelves.
Short form content was used across social media to explain to interested groups just exactly “how” Klersun is different from the rest - their complete lab to farm to extract process.