RIVIAN
Brand Development
WITH: Parliament
SERVICES: Brand Strategy, Brand Messaging, Video Production, Editing, Creative Direction, Copywriting,
PROJECT:
When we were first introduced to RJ Scaringe and his mind-blowing vision for the future of transportation, we didn’t even know what the end product would look like. We knew they were building electric trucks and SUVs, but for what purpose? Around town hauling? An electric grocery-getter?
We tapped into a different direction and even scribed the snappy title, “Electric Adventure Vehicle (EAV).” A whole new class of vehicle, trademarked and everything.
Working with the exceptional brand minds at Parliament, we created an entire platform built on the “adventurer” or “explorer.” Aspirational for a untested car manufacturer, but they took that bold spirit, launching the R1 and R2 vehicles as the “World’s First Electric Adventure Vehicles.”
We also created animated explainer videos to share the new vision, all without a single image of the trucks.
RESULTS:
Amazon Invested 700 Million in 2019
Ford Invested 400 Million
T. Rowe Price Invested $4 Billion over multiple rounds
$10.5 Billion raised in 2019 - before a single vehicle was released
