OPB
Advertising
SERVICES: Advertising Creative Direction, Copywriting
PROJECT:
Oregon Public Broadcasting is one of the only public broadcasting networks completely member funded — no government subsidies. The non-profit got there with stand out content, engaged citizens and a brnading campaign that got the region thinking.
As one of the first client to work with Self in 2012, we’ve enjoyed a long and prosperous relationship with this brand watching their membership grow as we grew with them.
RESULTS:
$15 Million Capital campaign raised to remodel the facility in 2022
Expanded membership base by 28% since working together
Expanded reach throughout the Oregon and Southern Washington regions.
