OPB

Advertising

SERVICES: Advertising Creative Direction, Copywriting

PROJECT:

Oregon Public Broadcasting is one of the only public broadcasting networks completely member funded — no government subsidies. The non-profit got there with stand out content, engaged citizens and a brnading campaign that got the region thinking.

As one of the first client to work with Self in 2012, we’ve enjoyed a long and prosperous relationship with this brand watching their membership grow as we grew with them.

RESULTS:

  • $15 Million Capital campaign raised to remodel the facility in 2022

  • Expanded membership base by 28% since working together

  • Expanded reach throughout the Oregon and Southern Washington regions.

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