Brand Development

With: Parliament

Project: Working with Parliament, we dug into this before we even knew what the product would look like. All we knew was that these pickups and SUVs would go 400 miles on a single charge, were being designed to store gear and traverse terrain in all new ways, and would be generally bad-ass. That was enough for us to develop the brand strategy that would serve as a foundation to the brand and most importantly, introduce a whole new car category– The World’s First Electric Adventure Vehicle (EAV) – a trademarked line of copy ™.


$700 mil from Amazon

$500 mil from Ford

$1.3 bil from T.Rowe Price


Brand Strategy