Brand Development





With: Parliament

Project: Working with Parliament, we dug into this iconic entry to the EV space, before we even knew what the end product would look like. All we knew was that these pickups and SUVs would go 400 miles on a single charge, were being designed to store gear and traverse terrain in all new ways, and were generally bad-ass that everyone would want. That was enough for us to develop the brand strategy that would allow us to introduce a whole new vehicle category– The World’s First Electric Adventure Vehicle (EAV). We conceived the line. Rivian trademarked it. And the rest has been a unicorn’s history.



$700 mil from Amazon

$500 mil from Ford

$1.3 bil from T.Rowe Price



Brand Strategy